General Merchant business loans have no hidden fees and are set on terms up to 36 months.

Our simple process and clear, competitive pricing has truly raised the bar in the world of short-term finance.


Offers in a few hours. Fund in a day or two.


Apply online or on the phone. Only minimal documentation is needed.


Taking care of your confidential information is important to us. We use the top security software.

Get Approved Within Hours

Get Approved Within Hours

Fill out our easy online application. We can get offers in a few hours and fund in one day.

Apply Online

The funding process is simple:

Easy Application

Our application process is easier than ever. Simply apply online and get offers in a few hours.

Quick Funding

Once your application is approved, a lump sum of cash is wired into your business’ checking account.

Auto Payment

From here, the collection process is handled automatically.

Industries We Serve

General Merchant Capital offers extensive funding solutions to small businesses across a variety of industries.

  • Health Care
  • Bar/Restaurant
  • Construction/Contractor
  • Transportation
  • Auto Repair
  • Hotel/Motel
  • Salon/Spa
  • Manufacturing
  • Retail/Wholesale
  • Technology
  • Consulting
  • & more

See What We Can Do For You

Find out how we can support your business.